theFashion Africa Trade Expo Privacy policy

Last Updated: JANUARY 01, 2021


This privacy policy applies between you, the User of this Website and theFATE, the owner and provider of this Website. theFATE (the Fashion Africa Trade Expo) takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website. Please read this privacy policy carefully.

Welcome to theFATE (an agency under “Africa Fashion Guide Ltd”) privacy notice.

theFATE respects your privacy and is committed to maintaining your trust, confidence and protecting your personal data. We don’t sell, rent or trade email lists with other companies or businesses for marketing purposes. This privacy notice will inform you as to how we use and look after your personal data when you visit our website (collectively, the “Website”) (regardless of where you visit it from), when and why we collect your personal information, the limited conditions under which we may disclose it to others, and how we keep it secure.


Acceptance of Terms

This Privacy Policy applies to anyone who accesses or otherwise uses the Site (“you” or “your”).


By accessing or otherwise using the Site, you are agreeing to the Terms of Use and this Privacy Policy (which is incorporated by reference into the Terms of Use).

This website is not intended for children and we do not knowingly collect data relating to children. Children. If you are under 13, please do not give us any personal information.  We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children to never provide personal information to us.  If you have reason to believe that a child under the age of 13 has provided personal information to us, please contact us at  and we will endeavour to delete that information from our databases.


Our privacy policy tells you about your privacy rights and how the law protects you.

Our website address is:

This Privacy Policy relates to our privacy practices in connection with the Site. All defined terms not defined herein shall take their meaning from the Terms of Use.

Definitions and interpretation

  1. In this privacy policy, the following definitions are used:
Data collectively all information that you submit to theFATE via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Act 1998;
Cookies a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below (Cookies);

Africa Fashion Guide Ltd, or us

theFATE is a trading company of Africa Fashion Guide Ltd, a company incorporated in England and Wales with registered number 08469060 whose registered office is at -, -, London, E17;
UK and EU Cookie Law the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011;
User or you any third party that accesses the Website and is not either (i) employed by theFATE or Africa Fashion Guide Ltd and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to theFATE or Africa Fashion Guide Ltd and accessing the Website in connection with the provision of such services;
Website the website that you are currently using,, and any sub-domains of this site unless expressly excluded by their own terms and conditions.
  1. In this privacy policy, unless the context requires a different interpretation:
    1. the singular includes the plural and vice versa;
    2. references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;
    3. a reference to a person includes firms, companies, government entities, trusts and partnerships;
    4. “including” is understood to mean “including without limitation”;
    5. reference to any statutory provision includes any modification or amendment of it;
    6. the headings and sub-headings do not form part of this privacy policy.

Scope of this privacy policy

  1. This privacy policy applies only to the actions of theFATE and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

Data collected

When someone visits we use third party services, Facebook Pixels and also Google Analytics, to collect information about how the website is being used. This collects internet log information and details of visitor behaviour patterns. We do this to find out things like which pages are popular and how many visitors there are to the website. This information is processed in a way which does not identify anyone.


If we do want to collect personal information through our website, such as your email address, we’ll be up front about this. We’ll make it clear when we collect personal information and we will explain what we intend to do with it.


  1. Contact/Registration Information

We collect contact information on or through our Site (such as via contact form or by link to our email address); the contact information collected typically includes some combination of your name, email address, company information, and information you provide in messages to us – see below.  We use such contact information for purposes such as responding to, and following up regarding, your inquiries, providing you with requested information, sending you email alerts (including marketing emails), or reviewing your job application materials.

In some cases, you may need to register for portions of our Site, such as our Platform, whereby you will input your name, email address, password, and company-level information before access.

In the course of operating our Sites the following Data we may collect or receive includes the following types of information or personal Data from you:

  1. Name
  2. Contact Information such as email addresses and telephone numbers;
  3. IP address (automatically collected);
  4. Operating system (automatically collected);
  5. Email address
  6. Comments by visitors left on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
  7. in each case, in accordance with this privacy policy.

As part of the registration process for our regular e-newsletter, we collect your personal information (e.g., name and email address).


We use the information to update you on the things you’ve asked us to tell you about; to contact you if we need to obtain or provide additional information; to check our records are correct and to check every now and then that you’re happy and satisfied.

We don’t rent or trade email lists with other organisations and businesses.

We use a third-party provider, Active Campaign (previously Mailchimp), to deliver our newsletter. We collect information you provide directly to us. For example, we collect information when you create an account, fill out a form, use our platform or otherwise communicate with us. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter.

You can unsubscribe to our newsletter at any time using the unsubscribe link at the bottom of any of our emails, or you can email our data protection officer Jacqueline Shaw –

Our use of Data

  1. For purposes of the Data Protection Act 1998, Africa Fashion Guide Ltd is the “data controller”.
  2. We will retain any Data you submit for 12 months.
  3. Unless we are obliged or permitted by law to do so, and subject to any third-party disclosures specifically set out in this policy, your Data will not be disclosed to third parties. This includes our affiliates and / or other companies within our group.
  4. All personal Data is stored securely in accordance with the principles of the Data Protection Act 1998. For more details on security see the clause below (Security).
  5. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:
    1. internal record keeping;
    2. improvement of our products / services;
    3. transmission by email of promotional materials that may be of interest to you;
    4. contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the Website;

in each case, in accordance with this privacy policy.


Billing Information


In certain instances, such as when purchasing a product, our online course or signing up to the Platform, you will be asked to provide us with your credit card, billing address, and other payment related information (“Billing Information”). Billing Information is collected and processed by our third-party payment processor operating as our agent.


Data around Purchases


When you buy from us through this website, your name, address data, email and contact number will be stored in our shop processing system, and our CRM (customer relationship management) systems, Active Campaign. It will also connect to the secure payment processors Paypal / Stripe / Woocommerce and accounting system WaveApps to manage your payment. We use a fulfilment centre to ship your order; they only receive the address needed to post the order. We use this data to fulfil your order and don’t share your personal details with any other company without your consent

Third-party websites and services

  1. theFATE may, from time to time, employ the services of other parties for dealing with certain processes necessary for the operation of the Website. The providers of such services do not have access to certain personal Data provided by Users of this Website.
  2. Third-Party Advertising and Analytics Providers

We use one or more third-party analytics services to improve, and evaluate your use of, the Site by compiling reports on activity (based on their collection of IP addresses, Internet service provider, browser type, operating system and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, what sections of the Site you visit, number of links clicked, search terms, and other similar usage data) and analyzing performance metrics.

We also use advertising partners to assist in serving our ads to you on other sites (or, potentially, to allow others’ ads to be served to you on our site).  In either case, these third parties use cookies and similar technologies (e.g., pixel tags) to help carry out these functions and collect, analyze, and provide us reports or other data.

  1. By accessing the Site, you consent to the processing of data about you by analytics and advertising providers in the manner and for the purposes set out in this Privacy Policy
  2. Disclosure to Public Authorities

We are required to disclose personal information in response to lawful requests by public authorities, including for the purpose of meeting national security or law enforcement requirements. We may also disclose personal information to other third parties when compelled to do so by government authorities or required by law or regulation including, but not limited to, in response to court orders and subpoenas.


  1. Sharing with Third Parties

We may also engage other companies and individuals to perform certain business-related functions on our behalf in connection with our Site. Examples may include cloud hosting providers, technical assistance and security, analytics, digital marketing (e.g., marketing automation), and customer relationship management. These other companies will have access to your information as necessary to perform their functions and to the extent permitted by law. We may also share your information with any of our parent companies, subsidiaries, affiliates, or other companies under common control with us in order to support (i) the marketing, sale, and delivery of any products or services and (ii) the other purposes described herein.

Links to other websites

  1. This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.
  2. Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website

Changes on business ownership and control

  1. theFATE may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of theFATE. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.
  2. We may also disclose Data to a prospective purchaser of our business or any part of it.
  3. In the above instances, we will take steps with the aim of ensuring your privacy is protected.

Controlling use of your Data

  1. Wherever you are required to submit Data, you will be given options to restrict our use of that Data. This may include the following:
  2. use of Data for direct marketing purposes; and
  3. sharing Data with third parties.

The functionality of the Website

  1. To use all features and functions available on the Website, you may be required to submit certain Data.
  2. You may restrict your internet browser’s use of Cookies. For more information see the clause below (Cookies).

Accessing your own Data

  1. You have the right to ask for a copy of any of your personal Data held by Africa Fashion Guide Ltd (where such Data is held) on payment of a small fee, which will not exceed £0.
  2. You are entitled to view, amend, or delete the personal information that we hold. Email your request to our data protection officer Jacqueline Shaw at

Opt-Out for Email Marketing


  1. You may manage your receipt of marketing communications by clicking on the “Unsubscribe” link located on the bottom of an applicable marketing email and following the instructions found on any page to which the link may take you. Please allow us a reasonable time to process your request. Please note that you cannot opt-out of receiving administrative or transactional e-mails.

How We Protect Your Information


  1. We take commercially reasonable steps to protect your personal information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please understand, however, that no security system is impenetrable. We cannot guarantee or warrant (a) the security of our databases nor (b) that the information you supply will not be intercepted while being transmitted to and from us over the Internet. Therefore, without prejudice to our foregoing security obligations, your transmission of information (or our transmission of such information on your behalf or pursuant to our services) is at your own risk.


  1. Data security is of great importance to theFATE, and Africa Fashion Guide Ltd and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this Website.
  2. If password access is required for certain parts of the Website, you are responsible for keeping this password confidential.
  3. We endeavour to do our best to protect your Personal Data. However, the transmission of information over the internet is not entirely secure and is done at your own risk. We cannot ensure the security of your Data transmitted to the Website.


  1. This Website may place and access certain Cookies on your computer. theFATE uses Cookies to improve your experience of using the Website and to improve our range of services. theFATE has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.
  2. Server Logs

Like most websites today, our web servers keep log files that record data each time a device accesses those servers. The log files contain data about the nature of such access, including the device’s IP address, user agent string (e.g., operating system and browser type/version), and referral URL (i.e., the external source by which you arrived at our Site, or the pages you’ve clicked on while on our Site). We may use these log files for purposes such as assisting in monitoring and troubleshooting errors and incidents, analyzing web traffic, or optimizing the user experience.

  1. Cookies are small text files which are placed onto your computer or devices with similar capability (tablets, smart phones) when you visit a website. They’re used to ‘remember’ your computer when you use the website again. Cookies let you navigate around websites efficiently, remember your preferences and generally improve your experience of using the website. You can learn more about cookies at and
  2. If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your computer or mobile device. Please consult your browser’s documentation for information on how to do this and how to delete persistent cookies. However, if you decide not to accept cookies from us, certain aspects of the Site may not function properly or as intended.
  3. If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
  4. If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
  5. If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.


  1. All Cookies used by this Website are used in accordance with current UK and EU Cookie Law. The International Chamber of Commerce UK has developed classifications for cookies which explain more about the types of cookies we use, why we use them, and the functionality they provide.
  2. Before the Website places Cookies on your computer, you will be presented with a pop-up requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling theFATE to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.
  3. This Website may place the following Cookies:

Type of Cookie 


  1. Strictly necessary cookies – These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  2. Performance Cookies – These cookies collect information about how visitors use a website, for instance, which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.
  3. Functionality CookiesThese cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
  4. Marketing CookiesThese cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns. They are usually placed by advertising networks such as Facebook. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

How do I disable cookies?


  1. You can choose to enable or disable Cookies in your internet browser. Your website browser settings allow you to reject cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.
  2. You can choose to delete Cookies at any time; however, you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.
  3. It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.


  1. You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.
  2. If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.
  3. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.
  4. This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

Changes to this privacy policy

  1. theFATE reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.

This Privacy Policy is effective as of the ‘Last Updated’ date stated at the top of this Privacy Policy.  We may change this Privacy Policy from time to time with or without notice to you. By visiting the Site after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes.  Please be aware that, to the extent permitted by applicable law, and without prejudice to the foregoing, our use of your information is governed by the Privacy Policy in current effect.  Please refer back to this Privacy Policy on a regular basis.

You may contact theFATE by email at with “Privacy Policy” in the subject line.

01 January 2021


These terms and conditions were created using a document from Rocket Lawyer (https://www.rocketlawyer